The Informal Market Manager leads the operational implementation of the informal market strategy within the regions via the informal market strategy. Through the management of the regional Business Partner Hub’s and ensuring that Regional execution targets and KPI’s are met.
Business Development & Growth:
Provide coaching to BHP’s and other informal regional staff
Drive individual and regions performance to achieve stretch goals and targets
Build customer growth by displaying a clear understanding of the competitor
Assist BPH’s grow their merchant base as well as their sales per merchant.
Assist BPH’s improve the customer retention percentage
Increase the number of spokes within the region
Regional team management and support:
Manage, in partnership with the hub, the activation of the hub whilst assisting with establishing processes and controls within the hub to ensure ongoing sustainability and profitability.
Accountable for the effective management of the Business Partner Hubs and their teams
Execution of regional targets and KPI:
• Total FV Sales
• Total FV Sales by Product Category
• Percentage of Trading merchants by product
• Percentage of trading merchants
• Attaining of New customers
• New Customer Retention
• Active Customer vs non Active Customers
• Average Sales per merchant (Month)
• Non-trading merchants
• Activated social media territories
Creation of regional social systems to enable the decimating and sharing of information timeously within the region.
Manage all aspects of the regions budget
Process implementation and course correction as per the Informal Market Blu Print.
Be the SME for certain elements/areas of the Informal Market design
Implementation of Marketing Strategy:
Implement and monitor trade marking strategies such as:
In trade activation,
Creation of the pain the town Blu strategy, Point of
Execution of the point of sale strategy
Product training and launching to regional teams
Execution of the social media marketing strategy
Training & Development:
Provides training to the BPH’s and regional informal market sales team to equip them with the necessary knowledge to provide a support service to Blue Label
Distribution informal market customers.
• Business strategy
• Informal market marketing strategy
• Informal Market execution strategy
• Product and device knowledge, and foundational business practices (i.e. KPI management, reporting usage, customer service)
Governance around Blue Label Distribution and Blue Label Telecoms Policy’s
Report training and how to interpret performance Dashboards and KPI reports
Developing of direct reports personal development plans (IDP’s)
Manage and report on the performance of a substantial, diverse team; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these; take appropriate corrective action where necessary to ensure the achievement of team / personal objectives.
At Blue Label Distribution, our brand philosophy is that we can create and distribute anything that is able to be digitized. Our Blu-approved brand is the face of our service offering and is underpinned by a world-class technology platform for both online and offline commerce. With a point of sale network of approximately 150 000 devices, we provide a distribution footprint across all income groups. 85% of our income comes from merchants in the informal sector
Analyze specific problems and issues to find the best solutions.
Plans and Aligns
Costing and Budgeting
Works under guidance (but not constant supervision) to perform costing, budgeting and finance tasks.
Relevant tertiary qualification
At least 5 – 8 years’ experience in a customer facing role is required, with a proven track within the sales environment
Experience of planning and managing resources/team to deliver predetermined objectives
Please Note the candidate will be covering both these regions: